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Suzuki plans to invest Rs. 150 crore by 2010-11 in India to capture market share by 25%

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Suzuki Motorcycles India Pvt Ltd, the Indian arm of Suzuki Motor of Japan, has come up with plans to invest around Rs. 150 crore by 2010-11 in India. Suzuki plans to invest the amount to boost its capacity from its present capacity level of 1.75 lakh units per annum to 4.5 lakh units.

According to Suzuki officials, Suzuki Motorcycles India Pvt Ltd may even invest an additional Rs 150 crore to further boost up capacity to 9 lakh units.

Suzuki India is gearing up to capture 20 – 25 % of the Indian market constituting the 4-stroke gearless scooters,
125cc and 150 cc motorcycles. Suzuki already occupies 3% market share in the 125cc – 150 cc motorcycles segment, which constitutes about 50% of the Indian market.

Suzuki at present sells 10,000 units a month which has to be increased to 25,000 units a month to capture its market share in the 125cc to 25%. Suzuki atleast have to sell 40,000 units per month to acheive its target.

“Over the next three years, SMPIL will introduce new models in the bikes and scooters segment. In motorcycles, it is likely to be in the 110 cc, 125 cc, 150 cc and 180 cc categories. For scooters, it will either be in the 125 cc or 150 cc category,” senior manager sales (East and North) SMIPL Rakesh Kumar said.

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source : economic times

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