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New CEO appointed by Yamaha India

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Yamaha India has appointed a new CEO to reach to a greater heights in the Indian Motorcycle Market. Mr. Y Tsuji, is the new CEO of Yamaha India who succeeded Mr. Tsutomu Mabuchi.


Yamaha Motors, the world’s 2nd largest motorcycle manufacturer has taken the decision to appoint another CEO to change the scenario of its existence of just around 3% of the six million motorcycle market of India.

Yamaha Motors India till now have appointed three CEOs in a years time in the hope of getting back to the market which it once dominated in the mid-90s with 25% market share.

Yamaha Motors, the world’s second-largest motorcycle maker, has appointed another CEO for its loss-making India operations in the hope of turning it around. The India arm has now seen three chief executives at the helm within a year.

The company spokesman refused to comment on the new CEO, saying he has not received any official communication to this effect.

Mr Mabuchi’s predecessor was T Ishikawa, a turnaround specialist who changed Yamaha’s fortunes in Thailand. Asked to do an encore in India, he was the CEO for over two years but couldn’t revive sales. Soon after his recall to Japan in January 2008, Mr Ishikawa came back to India and joined rival Bajaj Auto as a full-time advisor in April 2008.

Yamaha’s India operations have seen exits of several key executives in the last few months. The company’s chief marketing & sales officer, T Maeda, went back to Japan last month while Sunil Vij, in-charge of re-branding quit in the middle of the year. The head of corporate planning, Om Prakash, also left in September.

The company has introduced new models, the 150 cc YZF R15 and FZ16 and two super bikes, the 1,670 cc MT 01 and 1,000 cc YZF R1. In May 2008, Yamaha Motor revamped its India operation and offered an undisclosed equity to Japan’s third-largest trading house, Mitsui Corporation. It has outlined a planned capital investment of Rs 560 crore for new initiatives in marketing and products.

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Source : economictimes.indiatimes.com

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